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The ALPHA TALK with Cole Rodgers

Ep 37: The Dream with Zack Cox, Brotherhood Class 001

The Core (Consistently Optimizing Real Energy) Five as the men of SoM like to call it are – Live, Love, Learn, Lead, and Legacy. These five key pillars are the heartbeat of the SoM Culture. In this Episode, Cole invites you into a behind the scenes look of what really goes on in SoM on a daily basis by giving you access to one of his interview calls with Zack Cox, by unpacking the first pillar of the Core Five – Living and Not Existing. Zack takes the mic and runs with it giving you his five part formula to living. You better grab a pen and a notepad because this episode is full of pure gold.
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The ALPHA TALK with Cole Rodgers

Ep 36: Vacation Mindset and the 4 Seasons of Business and Life

Vacation mindset is real. It sends men for one hell of a feedback loop and oftentimes looks a lot like summer. Each season has a different meaning:

  1. Spring – A time where everything is blooming.
  2. Summer – A time where vacation mindset kicks in.
  3. Fall – A time where the leaves change colors and they begin to fall off the tree.
  4. Winter – The beginning of rebirth.

You can be in multiple seasons at once.

Example, in one area of your business you could be launching a new product and it is about to boom…which was a result of you going through a winter in another area. Same holds true for your life.

Listen in as Cole walks you through the seasons and provides you tactics to help you avoid “vacation mindset” like the plague.

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The ALPHA TALK with Cole Rodgers

Ep 35: The Midnight Murph

You can do it in your sleep takes on a whole new meaning when you actually try…to perform a task half asleep.

Cole has been training for over 2 years now to set the world-record for most Murphs in under 24 hours. Periodically he will challenge himself to test his why.

Just recently he did a Murph at midnight and purposefully went to sleep knowing that waking up from REM sleep would be harder than the actual Murph instead. He was triumphant but his weaker self almost took his soul in the early rounds of the fight.

In this episode you will learn:

  • Why you must create an environment that will serve you and not work against you.
  • What are motivational triggers and why are they so powerful to accomplish your goal.
  • Faking your way into action, ultimately leads to action because life does not reward hesitation.

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The ALPHA TALK with Cole Rodgers

Ep 34: How To Go Up Another Level By Creating A Story

If you walk around SoM Headquarters long enough you will hear guys say, “meow, meow” to each other. In fact, you might even earn a patch that has “meow, meow” on it.

It is to remind you to focus on the hard and the things that matter most…and when you don’t do what is hard, expect to get a “meow, meow.”

This started with Cole creating a false story to pump himself up. He was in a rut early June and decided to fabricate a story that someone called him a pussycat…which intern psyched himself up to go to another level, thrusting him, along with the men of SoM to blaze a trail of greatness throughout the summer.

Here is what you will gain by listening to this episode:

  • Learn the art of creating the shift through the power of storytelling.
  • Understand how to listen to your gut when you feel your team is off which means usually you are off.
  • Gain leadership skills and tactics through the mental training and preparation Cole practices, to take your business, teams, and those who love you the most to the next level.

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The ALPHA TALK with Cole Rodgers

Ep 33: The World Class Routine

So you want to be successful? Simply do the shit others are not willing to do. That is the Ethos of Cole and the Ethos of men who are setting the world on fire.

In this episode Cole takes you through his time honored principles of waking up before 5 a.m., cold therapy, silence, meditation, reflection, and putting down the damn phone. His formula is simple – sweat, connect, and grow which he walks you through how he does that on a daily basis.

Standby to GetSoM with this episode and learn how to soar with the angels and walk amongst the gods with these world class tactics in your arsenal.

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The ALPHA TALK with Cole Rodgers

32. Magic Moments Are What Life Is About

The second paragraph of the School of Man Ethos calls for you “To be the hero and father your children need.” But the reality is, we as men are battling with the addiction to distraction, e-mails, deadlines, growing a business, and putting food on the table. All of the sudden we look up and the memories we were supposed to make were suffocated by our burning desire to be a provider.

Cole takes you on a 20 minute journey into fatherhood and how he as a father has learned to earn what he calls “magic moments” in his children’s lives.

Just recently he experienced a magic moment that brought him to tears and will remind you that the work you do as a father is to love, connect, and help your children become the very best version they can be.

This magic moment came 5 years…that’s right…5 years after he decided to take The Path teaching us all that one must trust the process by focusing on the things that matter most.

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The ALPHA TALK with Cole Rodgers

31. The Lightning Bolt Run

“The reasonable man adapts to the world. The unreasonable man makes the world adapt to him.” – George Bernard Shaw

Cole is back with a power packed episode. He takes you on a recent journey and adventure of his where he ran through the lightening, rain, and thunder to get to his destination. One minute it is sunny and the next minute it is pouring rain. When his flight gets cancelled he takes it into his own hands to honor his commitment through adapting, overcoming, and doing the uncommon.

  • Here is what you will learn by listening to this episode:
  • You can control the weather contrary to popular belief.
  • You do control the outcomes of the situation. Simply identify the gaps in your battle space and attack.
  • Never stop moving, even if you are getting pounded with rain.
  • Understanding transformation is hard in the beginning, messy in the middle, and glorious when you find a new starting line.

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The ALPHA TALK with Cole Rodgers

30. You Fight How You Train

Everyone has a plan until you are punched in the mouth and then you find out who you are at the core. When the fight starts, men typically fall to the lowest level of their training and in today’s world where 99% of men are average, training is poor. In this episode explore WHY it is important to 10x your training, put yourself in fighting scenarios, and come out the other side victorious.
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The ALPHA TALK with Cole Rodgers

29. Redemption and Rebirth with Bobby Baldwin

Cole is joined by Bobby Baldwin to share his story of redemption and rebirth today. Bobby wasn’t raised under the easiest circumstances, which led him to battle addiction throughout his young life. Despite the adversity he faced, Bobby was able to realize that life is happening for him, not to him, and change his life for the better.

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The ALPHA TALK with Cole Rodgers

28. Boring the Devil

Cole is approaching this episode like a therapy session by opening up and talking about where he’s been.

Before the beginning of the year, one small hurdle happened within his family. Little did he know that this “small hurdle” would have a domino effect over the next month of his and his family’s life. It’s been overwhelming at times, but life is not defined by what happens to you—it’s about how you respond, as we hear in this episode.

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The ALPHA TALK with Cole Rodgers

27. Second Chance

On this episode of School of Man we’re joined by guest Caleb to talk about his journey with us.

His story begins with grief, loss, and pain, which hit him hard from 2020 to 2021. During this time, he was overwhelmed with feelings of anxiety and apathy.

He was able to find support with his brothers, and ultimately let go of the white-knuckle grip he thought he had to have on everything.

Now, Caleb feels ​​a renewed sense of gratitude. He knows he still has a tremendous amount of work ahead of him, but he’s no longer afraid to confront himself.

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The ALPHA TALK with Cole Rodgers

26. How Your Upbringing Impacts Your GOALs

Today, let’s discuss motivation and why it’s not something you can rely on, especially when resistance comes into play.

In order to become the man you want to be, you have to focus on embodying the qualities that make the “one percent man.”

It’s also crucial to explore your upbringing and how it influences your goal setting so you can make your impact on the world.

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The ALPHA TALK with Cole Rodgers

25. No One is Coming to Save You

Today we’re touching on an important concept: no one is coming to save you. As men, we have to constantly remind ourselves of this idea. We live in a world of instant gratification, and often we expect the process of our own growth to be much the same. You should still raise your hand when you need help, but you also need to be willing to figure it out on your own and practice extreme ownership.

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The ALPHA TALK with Cole Rodgers

24. Intentional vs. Conditional Thinking

What does it mean to be an intentional man versus a conditional man? The most successful men don’t drift their way to success​​ – they act intentionally with a fulfillment mindset. The intentional man has a crystal-clear picture of who he is, what he wants, and where he’s going.
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The ALPHA TALK with Cole Rodgers

23. Be the Standard

This episode of School of Man is all about the value of trust, vulnerability, and remaining humble when you’re being called out or lovingly held accountable. It’s important that you be willing to receive honest feedback so you can identify your shortcomings, and then you can do something about it. As a man, you need to be able to acknowledge you are perfectly flawed while remaining in the pursuit of becoming better every day.

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The ALPHA TALK with Cole Rodgers

22. Bourbon and Bullshitting with OG Jon Kennon

We’ve got Jon Kennon, a School of Man original member, with us in this week’s show. He and Cole are going to have a long conversation and talk about so many things from their lives.

Jon and Cole use this episode as an opportunity to discuss the importance of outsourcing, how limiting beliefs can hold you back, why getting out of your comfort zone is important, and what it means to be a man.

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The ALPHA TALK with Cole Rodgers

21. Blind Trust with Josh Gonzales, SOM 006

On this episode of School of Man, we’re joined by Josh Gonzalez. Even though Josh is still young, he’s experienced tremendous growth in his personal journey. He has been through a lot of pain in an effort to discover his true self.

Josh learned to befriend his pain by listening to it and running towards it instead of running away. Because of this, he’s been able to turn his pain into purpose. He uses what he’s learned through pain in his work, his relationships, and his love of running.

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The ALPHA TALK with Cole Rodgers

20. The Darkside To Masturbation

Today’s episode is about a topic that might make you a little uncomfortable: masturbation. It’s an important topic and there’s no need to demonize it. Cole will discuss the unhealthy side of it and how it has affected his own marriage.

We’ve got nothing to hide and everything to gain with this topic. Cole explains why masturbation can sometimes be similar to cheating, what helped him overcome his bad habits, and why it’s a good idea to do a self-audit regarding your own behavior.

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The ALPHA TALK with Cole Rodgers

19. Why

Quality questions yield quality answers. In this episode, Cole covers one of the most powerful questions a man can ask himself and how he can test the answer to ensure it has staying power.

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The ALPHA TALK with Cole Rodgers

18. The Beggars Bowl

Today we’re talking about an unhealthy addiction. You probably don’t even think that this is an addiction, but it’s one that plagues a lot of healthy, alpha men. Cole first sets the tone by telling a story about The Beggars Bowl, demonstrating the human addiction to validation.

Seeking validation is like a drug, and it’s one that Cole has struggled with. He explains moments in his life when he was so unhealthily tethered to others’ validation, and provides advice and how you can get away from thinking like this. A big part of it is always being aware of your own purpose.

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The ALPHA TALK with Cole Rodgers

17. Ethos Part 3 – Rebirth

Cole is explaining the final parts of the School of Man ethos in the third episode of this three-part series. He reads us the fourth and fifth paragraphs to set up the episode, which he has completely memorized because they come from the heart.

After listening to this episode, you’ll have a clearer idea of what every man should strive to accomplish. There is no need to be someone you’re not. Every man has the traits of the ethos inside them – it’s just a matter of bringing them to the surface.

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The ALPHA TALK with Cole Rodgers

16. Ethos Part 2 – Lion Hearted

Let’s get into the second of three episodes about the School of Man ethos. This time, Cole is going to be presenting some big questions, but they’re only useful if you actually answer them. The bigger the question, the bigger the answer, the bigger the result.

Breaking down the next paragraphs of the ethos, we’ll hear about how they play a role in your life even if you might think they don’t at first. Cole also takes us through the right way to harness vulnerability and own your consequences to make an impact.

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The ALPHA TALK with Cole Rodgers

15. Ethos Part 1 – Die Living

The Importance of an Ethos. It Only Works if you LIVE it.

In this episode, Cole unpacks & explains the first part of the School of Man ethos, and he discusses the importance of having (and living) a personal ethos and what it can do for your life.

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The ALPHA TALK with Cole Rodgers

14. Welcome to the Desert (Sexless Marriage)

Consistency is one HUGE thing woman look for…

But when you’re not getting sex in your marriage, you might be consistently frustrated or FURIOUS.

The dark side of many marriages is there is no sex and this episode I break it down and tell my story of my ‘desert of no sex.’

Listen closely though, because in my own story of frustration is also the path to deep connection and amazing sex.

This episode gets to the heart of a topic more common than you can imagine…

Along with delivering a ‘path of opportunity’ to reverse course and heal years of struggle and anger.

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The ALPHA TALK with Cole Rodgers

13. Crucible Moments

The Crucible is a 55 hr ball breaker of a challenge unlike anything you have ever experienced.

Unless you have completed a Hell Week in BUD/S, there is no way to understand how men who do the Crucible are forced to shed weakness and the false narrative they have lived with.

In the darkness, pain and impossible challenge to complete Crucible – men in the Brotherhood are forced to meet their hero self and embrace the true power of ancient man.

I introduce you to some of the men who have lived through and completed Crucible. You will hear how it has transformed their lives and what it can do for any man who decides to sac up and take on this once-in-a-lifetime challenge.

If you want to know why you are special and how your mission in life is waiting for you – this episode will be a glimpse of the call to action you and I have to live in a much bigger way in this life.

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The ALPHA TALK with Cole Rodgers

12. Pressure is a Privilege

Take a husk of corn and dry it out.

Now set it on fire and watch it go up in flames – then die out as fast as it started.

To flame out is the go to move of the weak man.

Our country is now filled with tips, tricks and hacks to help start small fires that cause men to “get motivated” but burn themselves out before accomplishing any important goal.

For men who have been stuck going in circles, or working really hard but not getting anything done, I share exactly how to flip this frustration around.

How do men like Michael Jordan go from getting cut from the basketball team in high school – to becoming the greatest player of all time?

The answer to this is found in the “Pressure is Privilege” episode of the School of Man Alpha Talks Podcast.

You will see how to leverage expectations and work ethic – opposite of what you have been taught to do…

To build a legacy and create, at will, what you most desire.

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The ALPHA TALK with Cole Rodgers

11. Perfectly Flawed

If you seek to step into your full power as a real man…

There is one test of your character you must undergo. Any man could take an exponential leap by putting himself to this test.

The problem is… once a man sees the challenge of what this trial to your character involves – he grows afraid and backs down.

Today I reveal this test – and challenge you to take ownership at the level I take you to here.

No matter what you’ve accomplished in your life, when you test yourself like I show you by this example, you grow as a real man.

To TRULY KNOW YOURSELF – do this NOW. (If you have the balls)

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The ALPHA TALK with Cole Rodgers

10. To Hell and Back with Clint Speer

How does a real man handle the pain from being dealt a bad hand of cards?

Especially when he realizes he doesn’t fully know himself and has been adding to his pain without knowing it?

This episode with Clint is the real story of a man who has found a way to win when darkness was all around him. Even if you can’t fully comprehend what Clint has suffered and overcome – every man will connect with meaning and grow from this Episode of School of Man Alpha Talks podcast.

If you think you have what it takes to sac up and own your past – listen to this episode with Clint and decide if you have the balls to play all out as this man has.

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09. Flip the Switch

When was the last time you were called up to perform and deliver a win?

Every man is called – but do you have what it takes to flip the switch and perform when the pressure is on…

There is deep drive men have to walk into battle and win…

But for many men, instead of waking into gunfire or closing the million dollar deal when all hope has been lost… our will crumbles when confronted with rush hour traffic or screaming kids.

Why is this and what can you do to steel up your will and so you KNOW you will stand and deliver in life.

This is a challenge for men and the key to high level performance is found in this episode.

Once you understand how to flip the switch and why most men are unable to deliver at a high level – you will take back control and know how to perform at the highest levels in life

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08. The Debrief – Don’t Mind the Flies

When a man desires to be the apex predator and lead with impact…

He can get jacked, play all out and develop mental toughness…

But if he can not get the mental game and compartmentalize this one concept…

He will fail.  

As you will hear in this episode, the ultimate test for many men does not come when faced with    war – but one subtle aspect of the daily grind that unwinds the toughest mind if it is not aware and built up with fortitude.  

Listen to this debrief with Zac Cox and discover what any man can do to rise above this mental suck of your strength and begin to live true to your nature as the apex predator.

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The ALPHA TALK with Cole Rodgers

07. The Path Part 2 with Blake Warren

If you feel stuck and want your performance and life to jump to the next level, here is the way one man rewired his mind to do it – and how you can do the same.

This is part two of the Blake Warren interview (Listen to part one before you listen to this)

Here is where you will hear the exact formula for what Blake Warren did to change the course of his life and re wire his mind to 10x achievement.

This is NOT how to work harder or do more…

Instead, this is a path any man can choose to take, but as you will hear not one in 1000 men will have the balls to do it.

Listen here to see if you have what it takes to choose the hard.

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The ALPHA TALK with Cole Rodgers

06. The Path Part 1 with Blake Warren

Every man deep in his soul is called to choose “The Path.”

The path is the way of the Alpha.

It is the hard, dark journey men from the beginning of time took to survive.

But now, our soft culture has left men afraid, uncertain and alone.

There is another way to find deep satisfaction and to transform even the darkest of situations into victory. The story of Blake Warren is your invitation into the path… the eternal right of passage… the pain and the discovery of purpose.

This is the truth all men need to hear – because this is the life men struggle to find and with tragic consequences – lose their way.

Blake brings the fire and reveals why “The Path” is the pursuit of happiness.

If you have what it takes to plunge into the darkness – you will find the path of happiness and fulfillment revealed to you here.

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05. The Debrief – Privilege vs Burden

When faced with uncertainty and doubt, how do you react and then decide to lead?

This is the question any man who leads must answer.

In order to take action, you must be able to see through the fog of war. When chaos and confusion are all around you – here you will discover concrete strategies to control your mind and body to perform and LEAD when no one else knows what to do.

Men hear theory but fail to execute when tested – because they buckle under the pressure.

Here you will understand how to maintain a clear head and distort reality to drive performance with the story of Louis Petit.

This is a powerful call to remind you how to take back control of your mind and drive outcomes that you want and inspire others to over perform around you.

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The ALPHA TALK with Cole Rodgers

04. Consistency Breeds Confidence

What do men like Tom Brady know about mental toughness you probably don’t?

There is one question any man can ask himself if he has the stones to do it that will reveal the path to Brady like mental toughness and success.

And this is exactly what I show you how to find in this episode.

Every man has heard about consistency… but most men never fully arrive because they avoid the one area in their life where consistency would have the greatest impact.

Use this one question if you dare and see exactly how to unlock the power and momentum of consistency in your life.

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The ALPHA TALK with Cole Rodgers

03. No One Will Ever Know

High performance for a healthy alpha means understanding ‘how to harness and control’ your dark side and in this episode I share the one habit that 99% of men do – but cold shuts down all power and access to this tremendous reservoir of energy you could tap into.

In fact, this one habit stalls the performance of you as a healthy alpha – but is considered socially acceptable so is really hard for men to identify and change.

You will also hear how a real man handles an impossible task and the way to convert pain and suffering into win, after win, after win. Once the healthy alpha has this formula in their brain – pain and walking through the fire to a goal will be understood and converted into mission and drive.

This was a very personal episode for me because I reveal how I about drove my whole marriage into the guardrail and what I did to correct the skid and change my whole life in the process.

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The ALPHA TALK with Cole Rodgers

02. 5 Things Every Man Needs

Put an iron rod into the fire and watch the rust fall off and the metal glow red hot.

This is what happens to any man who puts himself into the fire and begins to live by the 5 Things all men need I give you in this episode.

Once you hear these 5 things – you will see why so many men today feel lost, tortured, alone and confused in our world.

Any man today can begin to stand in the breach. You can become the hero to your loved ones. You can look into the mirror and become proud of who you see and rest knowing you will leave a legacy and impact the world around you.

But before you can feel free, you need to know these 5 things every man needs – and begin to live them every-day.

The day you begin, is the day you feel the fire in your gut glow red hot. Your drive, hunger and true brotherhood with other men can rise to a level you know with every fiber in your body – you’re unstoppable.

Listen now to what these 5 things are every man needs and begin to live them today!

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The ALPHA TALK with Cole Rodgers

01. Death of an Alpha

Through history the alpha male has been the primal example and “shot caller” for men, woman and the main driver of society. But powerful interests do not want you to tap into this primal power you’re born with. Instead they seek to crush you as an alpha male and all tendencies to this dominant primal drive.

In this episode you will hear how you are being weakened without your knowledge and how to flip the script and grow in your primal “Alpha” power.

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