About SoM

School of Man (SoM) was engineered by 10 men who wanted more out of life. Originally a mentorship program between two of the founders, the program evolved into something more than they could have imagined. Designed to be a brotherhood and an extreme accountability group the School of Man has also morphed into an organization that gives Man the skillsets he needs to be successful in his body, business, and life.

Man will quickly realize his full potential once he enters into the School of Man. This unique training model will deliver uncommon results and change his way of life and thinking.


Meet the Leadership

Cole is the Founder/CEO of School of Man, a revolutionary training company to help Men find their WHY. A Lifestyle Entrepreneur and successful businessman, Cole knows what it takes to develop a seven-figure dollar business from scratch, drive sales, run teams and be a movement maker. He is also an accomplished endurance athlete, graduating from schools/events such as SEALFIT Kokoro (50+ hour event modeled after Navy SEAL Hell Week), SEALFIT 20x (14 hour intensive), 90 mile triathlon, Spartan Races, and much more. He specializes in mental toughness and understanding what it takes to turn a dream into reality.

Cole’s primary role is as part of the group of instructors on Day One. In addition, he leads the business valuation portion of the program and is responsible for the overall structure of events and logistics.

School of Man Ethos

A Man Is Driven By His Why

A Man driven by “WHY” can bear any “how.” He willingly places himself in the fire, knowing he will come out stronger and more tempered. He steps gladly into the discomfort zone in order to define his purpose and share it with the world.

A Man Runs To The Sound Of Adversity

A Man is never afraid of confrontation or conflict, as he understands that is where true growth lies. By running towards the sound of adversity he knows not only will he better himself, but better the situation through his actions.

A Man Commits To Taking Action

A Man designs his path, embraces it, and walks it with pride. He knows that the only easy day was yesterday.

A Man Does Not Make Excuses

A Man takes extreme ownership for his actions as he knows that ownership is the very fabric of integrity of a Man’s life.

A Man Chooses Integrity As His Value Of Choice

At the end of the day, all a Man has his word and his name. If he dishonors either of those, he has nothing. Knowing this, Man chooses to be honest with himself, with his team, and those closest to him–he knows dishonesty will lead to erosion of character and legacy in a blink of an eye.

A Man Vows To Renew His One-Second Contract… Daily

A Man is grounded in the present. Understanding that there are only 86,400 seconds in a day, the one-second contract makes him ever-present. He chooses family, adventure, brotherhood, and his purpose to guide him throughout his day. Success is not owned, but only rented.

A Man Is Not A Shitty Teammate

A Man puts the spotlight on the team, before himself. By being a “Team Guy” he takes responsibility for seeing his Brothers succeed at the highest level, and helps propel them to heights they have never experienced before.

A Man Is A Servant Leader

A Man is willing to teach and share his experiences with others, including his failures. He passes on what was imprinted on him so that others can succeed at the highest level.

A Man Embraces Change

A Man is flexible in design. He embraces living a life full of vision and accepts that all things change for a reason.

A Man Embraces Legacy

A Man knows his greatest gift on this earth is to leave a legacy full of impact. Always pursuing self-mastery, Man embodies the “Warrior” mentality and strives to impact as many lives as he can while on this earth.

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