Lightweight, lived-in style with a quiet confidence. This dad cap sits low and relaxed, letting the bold “1% BETTER” message do the talking—small, focused, and steady. It’s the kind of hat you pull on before a morning run, a pickup session at the gym, or while tinkering in the garage. The soft, unstructured crown and pre-curved Permacurv® visor wear in gently over time, shaping to your routine. An adjustable hideaway strap with antique brass hardware makes fit tweaks simple, and the tonal underbill keeps the look clean. Wear it to nod at incremental progress, to carry a subtle reminder of steady effort, or to add a purposeful accent to everyday outfits.
Product features
– Unstructured, low-profile 6-panel crown for a comfortable, broken-in feel
– Pre-curved Permacurv® visor with 4-row stitching and matching underbill
– Adjustable self-fabric hideaway strap with antique brass buckle and grommet
– 100% cotton construction (Green Camo variant 65% polyester/35% cotton) with sewn-in label
– Brand sticker on visor; adult sizing with age restriction (not for ages 0–3)
Care instructions
– Use warm water and dish soap and clean spots off your hat. It’s not necessary to soak the whole item. For hard to clean spots use a soft bristled brush.
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